An icon inspired from nature.

Floreo supplies all kinds of tiles (both exterior and interior) to international market sourcing from Indian manufacturers. They approached us to design a contemporary brand identity that reflects modern design perspectives.

Identity

Floreo comes from the Latin root word 'Flos' which means flowers. We decided an icon of the flower would be a good starting point.

While researching, we came across an interesting phenomenon seen in nature. Many natural phenomenons follow a simple mathematical sequence called a Fibonacci sequence (also called the Golden ratio).

Floreo comes from the Latin root word 'Flos' which means flowers. We decided an icon of the flower would be a good starting point.

While researching, we came across an interesting phenomenon seen in nature. Many natural phenomenons follow a simple mathematical sequence called a Fibonacci sequence (also called the Golden ratio).